AJC Andrew James Coaching
Apply now

Lose the weight for good. Learn to cook like a chef.

90 days of 1-on-1 online coaching from a professional chef and PT. Training built around your week, food you actually want to eat, and the skills to keep the weight off long after we're done.

Apply now See what's included

Takes 2 minutes. I'll personally reply within 24 hours.

Andrew in his chef's apron picking fresh herbs
10 yrs as a professional chef
10 yrs as a personal trainer
1 coach who does both, so nothing gets lost
Sound familiar?

You've tried to lose weight before. It never sticks.

  • Diets work for a few weeks. Then life happens and the weight creeps back.
  • You're training, but the scale barely moves.
  • "Healthy" means chicken, rice and broccoli. Again. Until you cave.
  • You honestly don't know how much you should be eating, or what.
The real problem

It's not willpower. It's a skills gap.

Most weight-loss plans hand you a list of foods to cut and wish you luck. Nobody teaches you to cook meals you'd actually choose that still get the weight off. That's what I spent a decade doing in professional kitchens — and it's why the weight stays off once we're done.

Andrew smiling in his chef's apron
Your coach

I'm Andrew. Chef first, then PT.

I spent 10 years cooking in professional kitchens, then 10 more as a personal trainer. Over and over, I've watched people train hard and get let down by their food, simply because nobody ever taught them how to cook for their goals.

So that's what I coach: the training and the cooking, together. You get one plan, from one person who knows both inside out.

The offer

The Chef-Trainer Method: 90 days, 1-on-1

Everything you need to lose the weight — and the skills to keep it off without me.

Recipe library in the AJC Coaching app
01

Chef-built nutrition

Real food, not a macro spreadsheet. Recipes and cooking skills built around your goals, your week and what you actually like eating.

02

Custom training program

Built around your schedule and goals, delivered in the AJC Coaching app with your workouts, progress and check-ins in one place.

03

Weekly check-ins

Every week we review progress, adjust the plan and fix what's not working before it becomes a habit.

04

Direct WhatsApp access

Stuck at the supermarket or a restaurant menu? Message me. Questions get answered between check-ins.

05

Skills that stay with you

The goal is for you not to need me forever. You'll finish knowing how to shop, cook and train on your own.

BONUS

The Recipe Vault

Hundreds of goal-friendly recipes in the AJC Coaching app, including my own chef-built originals. Never wonder what's for dinner again.

Straight from the app · this is weight-loss food

AJC Steak with Roast Potatoes recipe in the app
Steak with roast potatoes618 cal · 48 g protein · 45 min
AJC Banoffee Pie Protein Weet-Bix recipe in the app
Banoffee pie protein Weet-Bix399 cal per serve · 5 min, no cooking
How it works

Four steps. No guesswork.

  1. 1

    Apply

    A 2-minute form on your goals, your week and what's gone wrong before. I read every one myself.

  2. 2

    Get your plan

    If we're a fit, I build your training and food plan and load it into the AJC Coaching app.

  3. 3

    Coach weekly

    Check-ins, adjustments and WhatsApp support as you go.

  4. 4

    Own it

    Finish with the skills to keep eating and training well on your own.

Who it's for
  • You want to lose weight and keep it off this time
  • You want to eat well without it becoming a part-time job
  • You're ready to learn, not just follow another plan
Not for you if
  • You want a quick fix or a 30-day shred
  • You'd rather be handed a PDF than learn the why

1-on-1 Online Coaching

$350 / month

3-month minimum. Everything above is included, plus the Recipe Vault.

30-day money-back guarantee. If you don't love it in the first 30 days, I'll refund you in full.
Pay in full · $960 for 90 daysSave $90 Pay monthly · $350/month Not sure yet? Apply first

Secure checkout. I'll be in touch within 24 hours to get you set up.

Questions

Before you apply

I can barely cook. Is this still for me?

That's exactly who it's for. You'll learn the skills step by step, starting from where you are.

I'm busy. How much time does it take?

It depends on you. Every plan is built around the time you've actually got, not the other way round. We sort that out together before you start.

Is it really 1-on-1?

Yes. Your program, your check-ins and your WhatsApp line all come straight to me.

What if it's not for me?

You're covered by a 30-day money-back guarantee. If you don't love it in the first 30 days, I'll refund you in full.

Do I need a gym?

No. Your program is built around whatever you've got, whether that's a full gym, a few dumbbells at home or just your bodyweight.

Apply

Ready when you are.

Tell me where you're at. I read every application myself and reply within 24 hours. If it's a fit, I'll send you everything you need to start. If not, I'll tell you straight.

Free to apply. Your details stay with me.